Today I want to talk about influence and persuasion and some of the words that get this job done.
But before I start- a word of warning.
These words are neither good nor bad- it’s the context that will give them meaning.
What do I mean by that?
Some people might read this list of words and decide that they are all manipulative – that there is an underlying meaning to them that slips past the conscious mind and goes to work on the reader’s (or listener’s) subconscious.
And that very well may be true.
But I would argue that it is the intent of the speaker (or writer) that determines whether they are manipulative or not.
If you’re trying to convince someone of a win-lose deal, then your intent probably falls into the manipulative side.
If you’re trying to influence or persuade someone into a win – win agreement, then the words don’t seem quite so sneaky.
So without further adieu, here is the list of words that I’m referring to:
without a doubt
as a matter of fact
Now this list is by no means exhaustive as I am sure there are other words that fall into this category, but the list is a a good start.
So what’s up with these particular words?
Well, if you examine them, they all have sort of the same meaning, but there’s also another meaning to them.
For example, when I use the word “obviously” it has the usual meaning.
But the underlying meaning can also influence you without you being aware of it if you’re not careful.
Because when someone uses the word “obviously” they want you thinking that whatever they say next is the clear and logical thing for you to agree with or to do.
And it may not be all that clear or logical.
So for example, let’s say that you’r looking for a new car for yourself and you go to a used car lot to see what they have there.
And in talking with the salesperson they say something like “Obviously you’ve made a good choice in coming to the lot because we have the cheapest and largest selection of cars in the entire state.”
Now if you don’t stop to think about it, you may actually believe that this particular lot has the cheapest and largest selection of cars in the state.
But do you know that for a fact?
You could certainly check it out by comparing the places in your area – but do you see how it kind of just flows with the sentence when you use the word “obviously” in front of it?
And who’s to say whether it was a good decision or not to visit that particular car lot today?
From the salesperson’s point of view it was a good decision on your part because the more time that you spend on the lot the more likely you are to purchase a car.
But if you’re purchasing a car that’s going to break down as soon as you drive it off of the lot, or if you’re going to be paying for the car with a 15 year loan at 20%, then the decision to have visited the lot would not have been such a good one.
See what I mean?
So the point of all of this is to be aware of these kinds of words that are designed to have you not question what follow the words, and then question them.
Is what you’re saying to me really obvious, or are you trying to unduly influence me with something that you want to happen?
You’ll be surprised at how “unobvious” some things are when you begin to question them.
These are just some of the strategies that I cover in the HypnoticHacks ebook. So if you’re interested in these kind of techniques or “hacks”, then go here to learn more.
Until next time, have a great day!